This is the best time to be alive.

Technological and medical advances have enabled us to no longer worry about food availability, practically eradicating death from hunger (or at least providing the means to do so). We now possess the understanding and cures for most debilitating illnesses, creating a world in which we can freely travel, socialize, and explore. With the exception of occasional conflicts in isolated areas, wars between tribes and nations are almost a thing of the past.

Access to food, water, shelter, safety, transportation, socialising, entertainment, and education is more accessible than ever in history. We finally have the potential to pursue what we love, contribute to society, and lead a safe and healthy life. Yet, for some reason, we fail to do so.

We, modern humans, find ourselves captive in a zoo of our own inventions.

Large corporations feed us a diet of hyper-palatable food-like products stripped of nutrition and life, even real foods come loaded with dangerous chemicals and with a fraction of a nutritional value they once had. Our jobs and spare time activities confine us to static positions, repetitive movement patterns, and artificial light. All the while, we're constantly bombarded by low-grade stress and environmental toxins.

A steady diet of medications and stimulants, well-regulated temperatures, a continuous stream of global news, flat and predictable living surfaces, ubiquitous sitting and resting options, and sterilized food delivered to our sofas ensure that we move less but live faster and faster and longer and longer.

We have become a terrible host to the billions of microorganisms that live with us and on which we depend. We are an awful member of nature, constantly trying to outsmart it and forgetting we are a part of it. We behave like we are eager to kill the host and drive us into extinction.

We live in large communities yet we know no one. We don’t even spend any time to get to know ourselves! We are the only animal that deliberately deprives itself of sleep!

There is no time. We are busy with life!

We live in a zoo with the cage gate wide open, yet we choose to remain within. It's just more comfortable this way, safer.

This cushioned lifestyle has rendered us the sickest, most physically dysfunctional, and most anxious and depressed population to have ever existed. As primates genetically wired for life in nature, we have, over the past 10,000 years of animal domestication and agriculture, domesticated ourselves as well.

We are completely out of touch with our bodies and nature. However, unlike our domesticated animals, we still possess all the tools necessary to thrive in the wilderness. Furthermore, with each birth, our DNA anticipates a life in the midst of a Savannah, not within the confines of a sterile hospital room.

We just have to learn to turn down the noise and listen for the signal.

Not to retreat back into the wilderness but to find a good life where most people reading this reside – in an urban environment.

Enter the Urban Rewilding Culture

This is a primate’s natural way of living in the modern world that leads to a good, long life.

This is a world of harmony between modern intelligence and primal biology. 

A peaceful, ego-less mind free of clutter.

A thriving, healthy and strong body.

A radiating positivity and unconditional love to all life.

Bubbling creativity and seamless collaboration with others with a strong sense of purpose and meaning.

A skillful use of the latest technological inventions with the purpose of improving the life of all beings on this planet.

Feeling the connection with the whole universe.

Being fully human.

It Took a While to Get Where We Are

Understanding the vast timeline of Homo Sapiens' evolution can be challenging for the human mind. We've been Homo Sapiens for 1.9 million years, and our biological evolution spans billions of years before that.

To simplify, if our entire existence as Homo Sapiens were an 8-hour workday, the dawn of agriculture 10,000 years ago would only represent the last 5 minutes of that day. The start of the Industrial Revolution a couple of hundred years ago would be the last few seconds before the end of the workday!

Throughout this immense time, humans thrived in an environment well-suited to our DNA.

If the mismatch were as great as it is today, we surely wouldn’t be here now. 

Unlike today’s world, it was an environment that wasn’t created by humans yet we thrived in it. Constantly on the move, hunting and gathering food, exposed to the elements of nature and the dangers of predators, early humans had to be perfectly in tune with their bodies. Having lunch or becoming one could always be just one step away.

Compared to the life of the modern reclining and swiping apes, our ancient ancestors were stronger, healthier, had better teeth and bones, were less stressed and - yes, even worked less than the vast majority of us today. Modern humans have built and shaped the environment to their taste, to be more comfortable and ‘convenient’. It is a completely natural state of progression as every animal always seeks to expend the least amount of energy necessary. But all this comfort and safety came at a great cost.

Today, despite the incredible advances in modern science and medicine to keep us alive, we have become the sickest and the most depressed and physically dysfunctional population that has ever lived.

The gap between what our bodies set out to do at birth and what they actually do throughout life is unimaginably wide.

Reintroducing discomfort is the key to our long-term survival.

Going from our mind to our body. Being here and now! Being fully human again. To REWILD YOURSELF doesn’t mean going back in evolution, it means truly connecting to your biological nature. Reducing the noise to hear the signal better while fully harnessing the intelligence our species has developed since the times of the primordial soup.

You are a primate, a very intelligent one.

Never be afraid of moving slowly, be afraid of standing still.

“Nature doesn’t hurry, yet everything is accomplished.”

— Lao Tzu